The film talks about corporate archives and museums and their characteristics in order to understand how a company archive/museum should be set up today, what values it should transmit, what tools and language it should use so as to appeal to a modern, international public.
What is the role of corporate archives and museums today? How are these places, where company culture is collected, elaborated and transmitted, changing both in Italy and in Europe?
Some of the images that accompany the narrator are created expressly for the documentary, others are taken from the rich photographic and audiovisual archives of Museimpresa and from the National Archives of Industrial Films.
In order to present this ever-changing reality, the documentary collects experiences from museum directors, curators, as well as architects, artists, musicians who have taken part in innovative projects for corporate museums.

Documentary film by Francesca Molteni Italy, 2018, 45’